Privacy policy

Last updated: October 8, 2026

1. Introduction

At Base Botanique, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, retain and protect your personal information when you visit our website, place an order, create an account, subscribe to our newsletter or contact us.

Our online store is hosted by Shopify. Your personal information is handled in accordance with applicable privacy laws, including those of Québec.

2. Person Responsible for the Protection of Personal Information

The person responsible for the protection of personal information at Base Botanique is:

Martine Malenfant
Email: basebotanique@gmail.com
Mailing address: 153 rue Labarre, Varennes, Québec, Canada, J3X 2B8

You may contact her with any questions about this Privacy Policy or to exercise your rights regarding access to or correction of your personal information.

3. Personal Information We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal information:

• Contact information: your name, billing and shipping addresses, email address and telephone number, if provided.
• Order information: products purchased, transaction history, order amounts, shipping details and payment status.
• Account information: your email address, preferences and order history, where applicable.
• Communications: information you provide when contacting us through our contact form, by email, through retailer inquiries or via social media messaging.
• Marketing preferences: your newsletter subscription status and communication preferences.
• Technical information: your IP address, browser type, operating system, device information and information about how you use our website, including data collected through cookies and similar technologies.

Payments are processed by Shopify and its payment service providers. Base Botanique does not store full payment card numbers.

We aim to collect only the personal information necessary for the purposes described in this policy.

4. How We Collect Personal Information

We collect personal information when you:

• Place an order or create an account.
• Subscribe to our newsletter.
• Complete a contact form or retailer inquiry.
• Contact us by email or through social media messaging.
• Browse our website, through cookies and similar technologies.

Certain technical information may also be collected automatically by Shopify and our service providers when you use our website.

5. Why We Use Your Personal Information

We use your personal information for the following purposes:

• To process, confirm and ship your orders.
• To process payments and manage accounts and order histories.
• To respond to your questions and requests.
• To provide customer service and manage relationships with retailers.
• To send newsletters and promotional communications when you have provided the required consent.
• To operate, maintain, secure and improve our website.
• To understand how visitors use our website and improve their experience.
• To detect and prevent fraud or other unauthorized activity.
• To meet our legal, tax and accounting obligations.

We do not sell your personal information. We will not use it for purposes incompatible with those described above unless permitted by law or with your consent, where required.

6. Newsletter and Marketing Communications

Subscribing to our newsletter is optional. We send promotional communications only when the required consent has been obtained.

You may unsubscribe at any time by using the unsubscribe link included in our emails.

Even if you unsubscribe from marketing communications, we may continue to send messages necessary to complete a transaction or manage your account or order.

We retain only the minimum information necessary to respect your unsubscribe request and ensure that you do not continue receiving marketing communications.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to ensure its proper functioning, remember certain preferences and help maintain the security of our store.

Depending on your privacy choices and the settings enabled, these technologies may also be used to measure website usage, analyze interactions with our products and support our advertising activities.

We use Meta services, including to promote our products on Facebook and Instagram. When the Meta Pixel or other advertising tracking tools are enabled on our store, they may collect information about your browsing activity and interactions with our website, such as pages and products viewed, items added to your cart and purchases made. Depending on the data-sharing settings configured in Shopify, certain additional information may also be shared with Meta to measure the performance of our ads and improve ad targeting.

You can manage the cookie categories available through our consent banner and adjust certain settings through your browser. Blocking certain cookies may affect the functionality of some features of our website.

We review this policy when we add or modify tracking or advertising tools that may affect how your personal information is processed.

8. Disclosure of Personal Information

We may share certain personal information with the following categories of service providers when necessary for the purposes described in this policy:

• Shopify, which hosts our store and provides e-commerce, order management and payment processing features;

• Payment and shipping providers, as necessary to process and deliver orders;

• Communication and marketing providers, including the email marketing tools we use;

• Meta (Facebook and Instagram), to deliver and measure our advertising campaigns. When advertising data-sharing tools are enabled on our store, certain information about browsing activity, product interactions and purchases may be shared with Meta. The information shared depends on the tools and settings configured;

• Third-party apps integrated with Shopify, which may process the information necessary to provide their features, including promotion, cart and order management;

• Professional, accounting and administrative service providers, when necessary; and

• Social media platforms, when you choose to communicate with us through them.

We may also disclose information when required by law or when necessary to protect our rights or the security of our services.

We limit the information shared to what is necessary for the intended purposes, based on the features and permissions of the services we use. We do not sell your personal information.

Shopify Network Intelligence

Our store uses certain Shopify features powered by Shopify Network Intelligence. In this context, Shopify may use information collected through your interactions with our store, other merchants and Shopify to provide and improve its services, including certain personalization and advertising features.

For these purposes, Shopify may act as an independent controller of the personal information it processes and respond directly to certain requests relating to the data it handles.

For more information, please consult Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

9. Hosting and Transfers Outside Québec

Information transmitted through our store may be processed or stored by Shopify, Meta and our other service providers in countries outside Canada or outside Quebec, depending on the services used and their infrastructure.

This may include e-commerce and hosting services, advertising and performance measurement tools, and third-party apps integrated with our store.

The laws applicable in these jurisdictions may differ from those in Quebec.

Before transferring personal information outside Quebec or engaging a service provider located outside Quebec to process such information on our behalf, we assess the relevant factors where required by law. We take the necessary steps to ensure that the information receives adequate protection and that any required agreements are in place.

We review these practices when we add a provider or service that may result in new transfers of personal information.

10. Retention of Personal Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, subject to applicable legal requirements.

Retention periods may vary depending on the type of information:

• Order information: retained as necessary to manage sales, provide services and meet legal, tax and accounting obligations.
• Newsletter information: retained while you remain subscribed, with the minimum information needed to honour an unsubscribe request.
• Communications: retained for as long as necessary to respond to requests and maintain relevant records.
• Retailer information: retained as necessary to manage our business relationship.

When personal information is no longer needed, we securely destroy or anonymize it, as appropriate.

You may contact us for more information about the retention periods applicable to particular categories of personal information.

11. Protection of Personal Information

We use reasonable safeguards to protect personal information against loss, unauthorized access, misuse, disclosure or alteration.

These measures may include limiting access to personal information, securing accounts and relying on service providers that implement appropriate safeguards.

However, no method of electronic transmission or storage can guarantee absolute security.

If a confidentiality incident occurs, we will take the steps required by applicable law to limit its consequences and notify affected individuals and authorities when required.

12. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request the correction of inaccurate or incomplete information.
• Request the deletion of personal information where permitted by law.
• Withdraw your consent to certain uses of your personal information.
• Request certain computerized personal information that you provided directly to us in a structured, commonly used format, or request its transfer where legally available.

To exercise these rights, contact us at basebotanique@gmail.com.

We may need to verify your identity before processing a request. We will respond within the time limits established by applicable law.

Some information may need to be retained to comply with legal obligations, even if you request its deletion.

You may also use Shopify's privacy portal to exercise certain rights directly with Shopify: Shopify Privacy Portal.

13. Questions and Complaints

If you have questions or concerns about how Base Botanique handles your personal information, you may contact the person responsible for its protection:

Martine Malenfant
Email: basebotanique@gmail.com
Mailing address: 153 rue Labarre, Varennes, Québec, Canada, J3X 2B8

We will review your request or complaint and respond within a reasonable period, in accordance with applicable law.

You may also contact the Commission d’accès à l’information du Québec (Québec Access to Information Commission): www.cai.gouv.qc.ca.

14. Third-Party Links

Our website may contain links to third-party websites or services. These websites have their own privacy policies and practices, which we do not control. We encourage you to review their privacy policies before providing them with personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, the tools we use or applicable legal requirements.

The latest revision date will appear at the top of this page. Where required by law, we will notify you of significant changes.

16. Contact Us

For questions about this Privacy Policy or our handling of personal information, please contact:

Base Botanique
Attn: Martine Malenfant
Email: basebotanique@gmail.com
Mailing address: 153 rue Labarre, Varennes, Québec, Canada, J3X 2B8